open
08:00 AM-18:00 PM Monday – Friday
NEW BALANCE
The Challenge
New Balance set out to create a retail space that would capture the essence of its Lifestyle Collection line, with a contemporary and urban focus. The request was clear: to transform visual references already defined by Idónea Comunicación into a top-quality installation. The client demanded precision, impeccable finishes and total coordination between teams. The technical complexity lay in adapting materials, measurements and structures to the reality of production. Rapid assembly, high attention to detail and perfect synchronisation between workshop, production and installation were required.
The Result
The project resulted in a solid, attractive retail installation that remained faithful to New Balance’s DNA. Iconic elements were manufactured, all with high-quality finishes. The entire installation process was carried out without incident, within the planned schedule, and without the need for subsequent revisions. The brand highlighted the quality of the finishes, the speed of response, and the fluidity of communication. The result was a visual activation consistent with the values of innovation, style and precision that characterise New Balance.
Introduction
New Balance, a global leader in footwear and sports fashion, sought to strengthen its presence in the retail market through a space that reflected authenticity, design and functionality. In an increasingly competitive sector, where shops are brand showcases and immersive experiences, physical execution becomes a direct extension of branding. This project was born in collaboration with Idónea Comunicación, a creative agency that defined the aesthetic lines, while we as a team took on the responsibility of transforming that vision into reality, ensuring that every detail, from the furniture to the signage, communicated the brand’s identity.
The development
The process began with adapting the creative concept, optimising measurements and materials for proper manufacturing. Production of the donkeys, table and red cube began in the workshop, combining metal structures, laminated wood, methacrylate and vinyl.
‘Coordination and technique for flawless results’
By applying techniques such as roll printing, laser cutting, CNC machining, squaring and upholstery, high-quality finishes were achieved for a project that demanded precision. Coordination between the production and installation teams was constant, which allowed the project to be completed on schedule without incident.
Our workshops tackled the manufacture of all the structural elements. The display stands were one of the visual focal points of the space: the white ones, bearing the inscription Lifestyle Collection, required a polished, uniform finish, while the metal ones had to maintain a controlled industrial texture. Strong, lightweight structures were designed, using scaffolding gears with wheels to facilitate mobility and versatility in the space.
The large red cube, one of the iconic pieces in the collection, was constructed from laminated wood, painted with a satin finish in New Balance’s characteristic corporate colour.
The display table, designed to blend harmoniously with the rest of the furniture, combined red laminate surfaces and a brushed metal structure.
Each element was painted, polished and checked manually before final assembly.
Key features of an urban collection with brand identity
01
The event brought together influencers, the press and urban design enthusiasts in a space that perfectly reflected the spirit of New Balance’s Lifestyle Collection. Every detail of the pop-up was designed to create an authentic connection between the brand and attendees. Industrial materials, iconic colours and an immersive atmosphere invited attendees to discover the new collection up close, share content in real time and enjoy a sensory experience.
02
Once again, we can assure you that the success was the result of transparent coordination between the agency, the client and our production team. Fluid communication and quick decisions allowed us to maintain quality without sacrificing deadlines. This synergy between creativity, technique and management made it possible to complete the installation smoothly and with a finish worthy of the brand.
03
Beyond the visual design, the space reflected New Balance’s identity: a balance between modernity, authenticity and attention to detail. Every texture, colour and material was selected to convey the brand’s lifestyle character. The result was an environment that not only served a commercial function, but also told a coherent and powerful visual story.
‘Synchronised teams for a project with real substance’
The Outcome
The project concluded with an installation that exceeded the client’s expectations and reinforced New Balance’s visual presence at the point of sale. The execution, quality of materials and precision of assembly resulted in a powerful visual experience consistent with the brand’s values.
The final space not only met the objectives of display and functionality, but also made a strong visual impact on visitors, consolidating New Balance as a benchmark for innovation and style in the retail sector.
open
08:00 AM-18:00 PM Monday – Friday
08:00 AM-18:00 PM Monday – Friday
