5 decorative elements that make a difference at an event

10/11/2021

Events have become an essential tool for companies. Hosting a successful event can bring significant benefits to your brand, helping to improve customer loyalty, market positioning, and increasing media presence. An event serves as a link with customers, allowing attendees to connect with and feel part of the brand.

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Event decoration has a direct impact on attendees’ interest and mood. Personalising elements will give you a unique value and make your brand recognisable. This post covers five essential decorative elements for creating original, memorable, and distinctive experiences at an event.

1. Lights that enhance emotions

Lighting is a powerful tool for creating the desired atmosphere and plays a crucial role in designing a space. It allows us to define different areas and give them the prominence we seek. The diverse options available on the market enable us to create versatile environments.

Exterior corporeal sign created for the “Cómplices de Mahou” tour

Possibilities are endless: from changing light intensity to using coloured lights and optical filters. These open the door to using light for commercial purposes, helping to showcase the brand’s colour identity. Additionally, the emotional aspect, heavily present in colour psychology and its influence on the viewer, should not be overlooked.

Production and installation of luminous elements “Mahou’s Accomplices”

Decoration with metallic corporeals and direct light with the brand color

2. The perfect balance between functionality and decoration

When designing a temporary space, the most important factor is using decorative elements that alter the location without direct intervention. Events are short-lived, so our primary interest is using light materials and structures that save time during setup and takedown. Textiles, cardboard, balloons, plants, metal structures, and wooden furniture are some popular examples of decorative elements at events.

Ephemeral decorative elements for Burberry events

Burberry Space, Ibiza

Decorative elements are not just simple ornaments placed in convenient spots. Their main use is to delineate spaces. Fabrics, curtains, light boxes, cardboard displays, and more allow not only the decoration of walls and ceilings but also serve as space dividers and control light flow.

Furniture is fundamental at an event, striking a balance between decoration and functionality. Each style or theme requires matching furniture to beautify and enhance the space. Modular systems made of cardboard and wood are advantageous due to their versatility, recyclability, and cost-effectiveness. Structures can be built quickly and easily, complemented by fabrics and canvases.

Affordable elements like carpets and textiles, along with impactful visual communication tools such as signs and 3D letters, add personality to spaces.

Vinyls are also very useful, adhering to any surface and personalising elements and spaces in countless ways, from displaying corporate identity to printing thematic images. Personalisation and easy adhesion make vinyls one of the top decorative elements used.

Custom decoration for Volkswagen event in Madrid

3. Technology is your best ally at an event

The projection of images on surfaces dates back many years when shadow plays were the pinnacle of spectacle. Have you heard of video mapping? It involves projecting videos or animations onto surfaces, simulating any reality: from plates on a table to a building façade or moving water.

XXL screens with branded content for Vodafone

Digital signage at Women’ Secret event

Today, digitalisation is our best ally. No event is complete without technology, using elements such as digital signage or LED screens. These not only decorate but also serve important functions, providing relevant information, entertainment with videos and images, or simply displaying the brand logo.

4. Theming as a travel tool

Event organisers know how to impress attendees by creating lively and original settings. Themed events allow us to travel to any imaginable scenario.

Are you a fan of a spooky Halloween event? Or do you prefer to feel like Daenerys Targaryen sitting on the Iron Throne? The goal is to leave a lasting impression on your guests and have them remember the event as a great experience.

NYX Cosmetics Halloween Event

Halloween themed decoration NYX event

Elements for brand events

5. Creating interactive spaces

Lastly, our main objective is to capture attendees’ attention and encourage interaction with our decorative elements.

This can be achieved in various ways, such as challenging guests with a social media challenge, holding raffles at the event, organising activities led by event animators, or incorporating interactive decorative elements like vending machines for toys or food.

A major draw for consumers seeking exclusivity are product testing spaces, dedicated to trying out new brand launches and testing products not yet available for sale.

New launch of the Samsung Galaxy Z Fold3 and Flip3

Spaces to try Samsung products

Photocalls also add a distinctive and interactive touch to the event. These compositions of objects, backgrounds, and decorative elements create the perfect scene for photos, providing entertainment for participants and subsequent promotion for the company.

In summary, personalise the guest experience at the event, add a card with a personal message, offer a gift related to the promoted product, or anticipate their needs to make them comfortable. Guests will feel special if they notice attention to detail and quality in every event component.

Production and installation of vertical garden photocall with corporeal methacrylate for Pedro del Hierro event, Madrid

Organising corporate events helps consumers associate the emotions experienced at the event with your brand image, creating a need to buy your products to relive the experience. Win over potential customers by presenting your brand’s value proposition and offering them a life experience they will want to repeat.

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5 decorative elements that make a difference at an event

1. Lights that enhance emotions

2. The perfect balance between functionality and decoration

3. Technology is your best ally at an event

4. Theming as a travel tool

5. Creating interactive spaces

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