3 Fatal mistakes when displaying products in your store that you should avoid

Plan the design of your store. Zoning and delimiting display areas will allow you to project furniture appropriate to the product you wish to exhibit and identify locations that offer a higher sales rate.

Optimise the customer journey. Properly placing products and planning circulation in your store translates into greater exposure to your sales strategy, increasing the likelihood of preventing the buyer from leaving your business.

Highlight your products and create environments. Illuminating the space is not the only function of lighting. Arrange the light sources to attract your customers’ attention, generate emotions, and create a welcoming atmosphere.

Enhance sensory experiences. The biggest advantage of a physical point of sale is the ability to appeal to the five senses. Include scents, use music, and never forbid your customer from using their hands. Sensory marketing creates stimulating and immersive spaces like L’Occitane’s Flagship in Toronto.

Rely on experts. The false belief in saving money on professionals is the leading cause of financial losses in your business. Remember: anything that allows you to increase your store’s appeal and boost sales is not an expense but an investment.