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International expansion in the retail sector is more than a trend; it is a necessity for brands looking to grow and reach new markets. However, opening a shop or launching a brand experience in another country goes beyond designing an attractive space. The key lies in flawless installation and logistics, aspects that can make the difference between success and failure.
But what are the keys to ensuring that the process is smooth and efficient? Having a partner who understands the local market and the complexities of international operations can be the deciding factor in ensuring success.
Having a supplier with international experience not only ensures that they understand the particularities of each market, but also makes it easier to manage permits, delivery times and specific regulations. You need to combine local production with global implementation capabilities, and ensure that what you design here arrives there without surprises.
A partner with an international presence also gives you access to local installation and maintenance resources, which reduces operational costs and shortens response times to any issues. In addition, working with local teams minimises language and cultural barriers, making it easier to execute projects in foreign markets.
Logistics also plays a crucial role. An effective logistics plan not only optimises costs, but also reduces environmental impact and improves the overall project experience. Aspects such as shipment consolidation, efficient routing and appropriate packaging can make a big difference.
Transparency is key at this stage. Having digital platforms that allow real-time tracking of shipment and receipt of materials facilitates coordination between all actors involved. Constant communication and full visibility of the process allows any setbacks to be quickly identified and resolved.
3. Optimise costs without sacrificing quality
International expansion can lead to increased costs if not properly planned. However, working with an experienced supplier allows you to identify opportunities for savings without compromising on quality. Consolidating shipments, choosing optimal logistics routes and planning ahead are key strategies to keep your budget under control.
In addition, a good logistics partner will evaluate the most cost-effective options for transport and distribution, taking into account factors such as transit times, tariffs and warehousing. Efficiency in the supply chain not only reduces costs, but also minimises the risk of delays and errors.
Another key factor is end-to-end project management. By relying on one partner to handle production, installation and logistics, brands can focus on other critical aspects of their business. This approach reduces risk and ensures consistent execution across all markets.
End-to-end management allows for greater coordination between the teams involved, from initial planning to final installation. This not only ensures that deadlines are met, but also facilitates real-time problem solving and quality assurance at every stage of the project.
If you want to learn more about how integrated management can optimise international expansion, we recommend reading Google’s article on the 6 keys to internationalising your business, which is a few years old but still relevant: Think with Google.
Sustainability is also gaining prominence. International retail projects must not only be profitable, but also responsible. From using recycled materials to optimising transport routes to reduce carbon footprints, brands that prioritise sustainability not only benefit the planet, but also improve their image in the eyes of increasingly conscious consumers.
Implementing sustainable practices in the supply chain not only responds to the demands of today’s market, but can also translate into long-term savings. A responsible approach not only benefits the environment, but also strengthens a brand’s reputation in an increasingly competitive marketplace.
Internationalisation is a challenge, but with the right team, it becomes an opportunity to grow smoothly. At Instore, we have been accompanying our clients on this journey for some time, ensuring that every space is installed with the same quality and attention to detail as at home. If you’re interested in how we do it in other markets, you can visit Instore UK.
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