It is also important to consider the ambient light of the installation site. Ignoring this will hinder the screen content’s impact, or it may not even be visible. Hence, different brightness levels exist depending on the screen type, designed to ensure your message doesn’t get lost.
Size and viewing distance are also critical factors, as the image quality will vary significantly. A screen placed on a roadside billboard will need a much larger pixel size than a shop window, which will be viewed up close and needs more detail.
The most widely used screens in this system are LEDs: as mentioned earlier, they allow for larger-scale screens and can be maintained for longer periods without losing quality.
Generally, they are used to convey information to users about your business, brand, services, products, offers, events… Even generating new needs through impactful marketing work.
We can also use this type of signage in formats such as totems, OPI supports, or illuminated signs. They are usually located in public places with high foot traffic, such as bus stops, city access points, squares, facades, shop windows, etc.
These signage systems often require a high investment due to the need for outdoor protection systems and the higher cost of technology. However, you can achieve strong customer attention and experience impact in return.
