During promotional seasons, every element of the point of sale must work in favour of conversion. Well-designed visual communication enhances the customer experience, guides the shopping journey and maximises the impact of offers. These are the most effective resources in retail during sales:
1. Signs and directional signage
They guide the customer seamlessly to key discount areas. Promotional signage should be clear, intuitive and visible even at busy times.
2. Price and percentage signs
Signage should prioritise legibility and colour contrast. In sales, discounts must be visible from several metres away, which requires powerful typography and visual hierarchy.
3. Promotional vinyls in shop windows
Shop windows have a strategic function: to attract from the outside. For this reason, sales stickers should be eye-catching and direct, using keywords such as ‘-50%’, ‘last days’ or ‘limited stock’.
4. Activation zones or special corners
Spaces designed with temporary POS, displays or promotional totems that centralise the most aggressive offers. They are ideal for highlighting star products, encouraging impulse buying and reinforcing the campaign message.
