The challenge
One of the biggest challenges when you work for the Burberry brand is the limited time and complex manufacturing of the elements. However, after several projects together, the brand trusts our team and allows us to adapt the design to the needs of each job. “Creativity allows us to break down barriers and explore new possibilities for us, our customers and suppliers” is the Burberry philosophy that, without a doubt, we at INSTORE share.
The result
In each project we manage to meet the client’s expectations regarding time and quality, in turn impacting each person who visits a Burberry point of sale. Thanks to the campaigns that they launch continuously at an international level, they reach the public directly with a clear message. They go out of the norm and launch proposals that reinforce their brand image. Our collaboration in the window dressing and decoration of its stores in Spain, Portugal, Italy or France, are a clear example of this.
Introduction
The development
Design guides are sent to INSTORE from the international Burberry department. At that time our design team is in charge of adjusting the sketch to each space. To make a correct adaptation of the design, the first thing we focus on is respecting the customization proposed for each element in each specific place.
After having the design defined, the production department comes into play. All our production departments participate in projects like these: carpentry, locksmith, painting, printing, graphic production… It is also necessary to use a multitude of machinery such as: numerical control, laser cutting, milling, squaring…
The variety of materials used in production allows us to create the space that the brand needs. Wood, methacrylate, lacquered mirrors, glass, mirror dibond, vinyl, printed pvc, backlight canvas, chrome finishes or lacquered paint are some of them.
A correct production makes possible the manufacture of tables, shelves, displays, totems, vinyls, light boxes, backs and decorative elements necessary in each shop window or interior of a store.
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Giant vinyls and canvases, never-before-seen shapes, extravagant colours, different structures, unusual materials… All this makes each burberry space different, special, creating a wow effect, almost hypnotic in the user.
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Our relationship with Burberry dates back to 2015 and since then we have not stopped collaborating with them on many projects. Thanks to your loyalty we feel at home when it comes to a job for this firm.
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Burberry trusts our team and our ability to respond to any problem, which is why they give us great freedom in adapting the design and manufacture of the elements involved in each project.
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Taking care of every detail and looking for perfect finishes is one of the characteristics of INSTORE, something that we share with Burberry and its demand for results. That is why we have been able to form a team.
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Selecting high quality materials is one of the keys that allow us to create traveling decorative elements necessary to achieve optimal campaign results.
“Every time a new campaign is activated, a new opportunity is created”
Outcome
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