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When the philosophy of a company marks each of its actions, the challenges are common. Everything is going in the same direction, in a project like North Sails Stores, both the brand and us were clear about building points of sale with the least possible impact on the environment. Hence the use of recyclable materials. Our objective was to capture the change in the brand’s design, always using non-polluting materials, thus reinforcing the image of an eco-responsible brand.
We managed to create very defined spaces that are different from the rest of the brands. Stores and corners in Spain, France and Italy with a brand image that breaks with what they have been doing up to now and with which they manage to reach their public.
Each store is made in a personalized way, the moment of the measurements is fundamental so that later each piece of furniture and each decoration coincides with the proposed design, being able to make adaptations at the time of installation.
“Campaigns with a message”
North Sails dedicates space in its stores not only to exhibiting its products, but also to creating such interesting corners as the plastic museum, a section that collects examples of the pollution of our oceans and shows the North Sails manifesto:
“Coherence in brand communication”
At INSTORE we join the company’s philosophy by trying to provide practical solutions to the needs that North Sails poses to us in each campaign. We seek to satisfy the demands regarding the use and handling of the materials that make up each window display and the ephemeral elements of each campaign. The timing and updating of stores is one of the key pieces of brand communication. Each store is different, each point of sale requires a particular treatment focused on the potential customer and the level of sales in the area. At INSTORE we are specialists in creating promotional campaigns adapted to the branding of each brand.
Unique project keys
The use of non-polluting materials that are natural is one of the premises of the brand. Each project is made with wood and metal as the basis of the elements that we are going to manufacture.
Iron structures created with laser cutting, welding points and folding for trays. Wood manipulated with numerical control and expanded sheets, are part of each design.
Updating the different points of sale is essential to generate positive experiences and meet customer expectations. But sometimes it can be expensive or complicated. If we start with easily removable elements that do not alter the overall design of the store, we can create campaigns for each moment of the year with effective visual communication. Graphic production is the answer, whether it’s canvas for light boxes, vinyl for shop windows or in-store signage.
One of the key materials in the projects carried out for North Sails is the recycled plastic from Smile Plastic. Panels created by transforming plastic waste, a 100% recycled and recyclable material that is used to make furniture, back panels, counters…
North Sails has included this material in many of its designs, demonstrating that recycling, in addition to being essential for the future of our planet, is something possible, useful and can help us create unique spaces.
One of the secrets of the success of the campaigns we carry out for North Sails is the adaptation of each project. The image is global but the spaces are different, that is why each piece of furniture leaves our workshops as finished as possible and it is at the moment of installation that it is transformed, so that the final result is excellent.
Depending on the type of store, manufacturing can start from scratch or be based on reuse, always bearing in mind that the purpose is to save resources.
Adapting to the production and installation times that the brand sets is another key to highlight. Assemblies in a single night inside Shopping Centers or international campaigns that have to be managed efficiently have been possible thanks to the coordination of the different INSTORE departments with the brand.
Having the entire process managed with a single supplier guarantees delivery times. Knowing when to start and when to finish is one of the fundamental keys for points of sale to work.
Taking care of every detail and looking for premium finishes is one of the characteristics of INSTORE. Our team of assemblers goes to each store outside and inside Spain to ensure that the elements made are treated with the care they require and are not damaged during loading and unloading.
Access to points of sale is not always easy and this requires special transport with special vehicles that respect the assembly areas and also the material that is moved.