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If we recognise that sustainability is a core value, more companies should begin to consider environmentally responsible event production as a standard practice. Here’s how to get started.
We discuss sustainable materials for events and how to adapt them from design to production, so you can have a quality event based on responsible practices.
Sustainability has evolved from being just a trend to becoming a responsibility. For example, choosing eco-friendly materials for your events, from the production process to event implementation, actively contributes to environmental preservation, reduces your carbon footprint, and fosters responsible practices.
It’s very difficult to include certain materials if we don’t consider eco-design from the start. It’s important to note that undertaking such a project involves modifying the entire event process. If the change begins with a creative idea oriented towards sustainability, you will achieve better results, and your quality expectations will be met.
Environmental awareness doesn’t have to sacrifice quality; you simply need to opt for reusable decorations made from fabrics, wood, or natural elements that can easily be repurposed. Avoid single-use plastics and choose biodegradable alternatives whenever possible.
Having sustainable furniture for your events is now possible. You can start by looking for recycled or renewable materials, such as certified wood, natural stone, linen, or hemp. These materials have a lower environmental impact in their origin, use, and subsequent reuse.
Of all the types of wood you can choose, try to ensure it is responsibly and legally sourced from forests managed sustainably in economic, social, and environmental terms.
You also have the option of using laminates, whether wood, metal, or stone, which significantly reduce the amount of material while offering quality finishes.
Remember, often the solution lies more in using what has already been produced rather than creating new items. If it’s not necessary to manufacture new furniture, reuse and adapt what you already have, creating furniture for your event from pieces you have made before.
Packaging is an important part of any event but can also generate a lot of waste. It is important to seek alternatives to conventional plastic and reuse them to reduce waste.
However, if you must use film or bubble wrap, you can always choose the less polluting options made from recycled materials.
While materials are the central point of this article, we cannot discuss them without talking about planning. This will really allow for more conscious practices. For example, seeking a venue with easy access or reducing the number of trips needed to transport materials are some of the considerations that should be included in a responsible planning.
The entire production chain must be aligned in the same direction and seek the same goal: more sustainable practices.
Choosing suppliers who are environmentally conscious is key to obtaining high-quality eco-friendly materials. Considering our suppliers as allies in the challenging task of being more sustainable will take our events to the next level.
In a much more digital world, it is possible to use technology for more conscious practices.
Invest in digital options that create memorable experiences whenever possible, thereby reducing your brand’s environmental impact.
Using screens and monitors with integrated technology allows immediate communication with your client, which you can update without unnecessary production costs.
There are many possibilities: large-format LCD, LED, and OLED screens, touch monitors, interactive screens, 360º rotating monitors, custom-divided vertical monitors and screens, transparent screens, ultra-stretch screens, high-brightness monitors, backlight light boxes, or video walls.
You can use all these elements in many events, thus contributing to improving the circular economy.
Organising an event with more sustainable practices is not only possible but is becoming mandatory if we want our brand to align with the consumer policies that shape the future of our planet.
Choose the best materials, of the highest quality, and create a unique experience for attendees.
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