The key things you need to know to make an impact with your window display

Each brand should be clear about its aesthetic and image, as this is a basic starting point for designing, given that we base our work on a brand’s established values. Being faithful to your brand’s aesthetic is fundamental since it’s important for identification (logo, colours, typography, slogan…).

Imagine if Nike were to change its logo or colour scheme; customers would find it difficult to identify the establishment, and it would create confusion.

Colours identify a brand; if you use this tool well, you can convey the message you want to your customers. Colours create an environment and other important characteristics when connecting with customers. For example, the window displays of Hermès usually have a basic colour palette: neutral colours and different shades of brown. Although they add more colours to the composition, these are almost always present. These colours convey elegance, a basic characteristic of a Hermès customer. In short, you can’t forget to choose colours that resonate with your brand, your message, and your story.

In addition to creating harmony with the brand, you must choose the strategy you will use to make an impact on passers-by. Essentially, there are two options: you can choose to include various colours in the window display or incorporate just one colour. The first option will draw all eyes to you; bright colours with different shapes and textures grab any passer-by’s attention, adding a sense of boldness and daring. Meanwhile, opting for just one colour or a similar colour scheme will make the showcased product stand out even more.

Colour is a strategy, and you must take it into account to impact your customer.