Are christmas windows the most important of the year?

15/11/2023

The christmas campaign is one of the most important for the retail sector in many parts of the world, thanks to the increase in sales during this time of year. There is greater shopper traffic, a desire and tradition of consumption that merges with promotions and discounts, making the end of each year the best time to sell.

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Globally, for many brands, it is a crucial period, and thus their investments in advertising and commercial strategies intensify. Spectacular window designs, pop-ups, events… all are part of the effort for brands to strengthen their image and capture the attention of customers.

This is a prime opportunity when consumers are highly receptive, and it is essential to capture them with striking and original window designs. This is the great opportunity for physical points of sale, and brands obviously cannot let it pass.

The surprise factor in your christmas windows

Often, we encounter monotonous window designs that fail to generate an emotional connection with the customer. Brand positioning, sales opportunities, and customer loyalty suffer, and we miss a unique opportunity, likely being ignored.

This is why the surprise factor is crucial, ensuring an immediate impact on the customer, attracting their attention and creating positive expectations about the brand. We must move away from out-of-trend designs that no longer work. It’s not about abandoning the traditional elements of this time of year but rather placing them differently and adding new elements that elevate the design quality.

Creativity is key; it will allow you to place familiar or new elements in a more original way, using special materials or unusual colour palettes… Ultimately, you will tell a story that emotionally engages the viewer and connects them with the brand.

If you are interested in generating excitement, boosting sales, and encouraging social media engagement, you must follow two pieces of advice: Identify your campaign with elements and carefully craft your story.

Include identifiable elements of the christmas campaign

Exploring the palette of reds, gold, and/or silver tones is always a solid choice when embarking on the design of a Christmas window. These emblematic colours not only add a festive touch but also help customers quickly associate the display with the season.

You can use the monochromatic trend to add a current touch or a point of surprise, but remember, these tones are very common, and you will need to introduce them in an original way.

There are elements that can be very useful to complete your design, such as gifts, Christmas trees, snowmen, etc. Don’t do without them; they always help to give meaning to the space we want to decorate and help us tell our story.

You can combine them with less usual elements or vary some of their characteristics to make the design more original.

Craft the narrative

During this period, we encounter a naturally more receptive and emotional audience. As a brand, we must seize this opportunity to forge an emotional connection with our customers. The key lies in designing a display that is not only aesthetically appealing but also tells a captivating story.

Our goal is to ensure that each customer deeply identifies with the message we wish to communicate as a brand.

Using local elements or creative lighting can be crucial when improving your Christmas window design.

Many brands, far from overwhelming with their windows, choose to follow their brand image, giving rise to the trend called “festive minimalism.” It is the classic “less is more,” with neutral colours and subtle decoration, further highlighting the product. In this trend, white often predominates, referencing snow.

Creating a well-thought-out window display during the Christmas campaigns offers significant benefits for businesses. An attractive window not only captures the attention of new customers and differentiates the brand in a competitive market but also contributes to building brand identity and generates excitement among consumers.

Additionally, the ability to boost sales, encourage social media engagement, and enhance the shopping experience provides a tangible return on investment. By adopting creative and original trends, businesses can not only stand out during the Christmas season but also establish stronger emotional connections with their audience, generating a long-term positive impact on brand perception.

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Are christmas windows the most important of the year?

The surprise factor in your christmas windows

Include identifiable elements of the christmas campaign

Craft the narrative

Our goal is to ensure that each customer deeply identifies with the message we wish to communicate as a brand.

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