Add Instagram Reels to your digital marketing strategy

27/05/2022

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Add Instagram Reels to your digital marketing strategy

Instagram, now one of the most relevant social networks, debuted in 2010 as a simple photo-sharing app and currently boasts over 1.4 billion users

★★★★★ 4.5/5

“Instagram Reels offers a great opportunity for brands to gain visibility and reach”

After numerous changes, Instagram has become an essential digital marketing tool for businesses. According to Marketing 4 Ecommerce, Instagram is one of the leading social networks globally in terms of user numbers, maintaining steady growth year after year.

Instagram continually innovates, allowing users to upload more content in different formats, unleashing their creativity.

Let's dive into the platform's new features: What is Instagram Reels?

In August 2020, Mark Zuckerberg’s company introduced Instagram Reels, described as “a new way to create and discover short, entertaining videos on Instagram.” The same day of its launch, a blog post on Instagram introduced this new tool and its functionality.

Reels appeared as a direct competitor to TikTok, offering a section within Instagram for uploading short videos of up to 30 seconds. It allows editing clips, adding filters, using music and audio from other Reels, among other features. This section differs significantly from previously implemented features like Stories, Instagram Live, or feed posts.

The arrival of Reels transformed the social network, shifting it from a photo-sharing app to a video platform. This is evident from the reach of Reels content compared to images.

Instagram Reels gives brands a great opportunity to increase their reach and improve visibility.

How to leverage Instagram Reels in your digital marketing strategy?

One significant advantage of creating this content is that uploading a Reel on Instagram allows it to be shared in the “Explore” section. Most Reels views come from this section, where content is shown to users who don’t necessarily follow your account, making it one of the best Instagram tools to increase reach and visibility.

Considering this, one of the first steps before implementing Instagram Reels in your marketing strategy is to clarify your goals and what you aim to achieve. These can be:

Gain Visibility: Reach more people and, therefore, potential customers, gain more followers, and generally improve your brand’s visibility online.
Increase Engagement: Every Instagram account needs to ensure that its followers (and non-followers) interact with the brand and its posts, through likes, comments, saves, or shares.
Conversion: Turn that engagement and interaction into more concrete and direct actions. These can include clicking the bio link to redirect them to your website, clicking the contact part, or even getting them to contact you via direct message.

Once your goals with Reels are clear, consider the type of content you want to showcase to your followers and potential customers.

Showcase your brand completely

Reels allow you to present a closer image to your customers. Create content about your products or services, how your products are made, the daily life of your employees, or show the point of sale.

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Showcase your products and services

Reels can be an entertaining and quick way to show your customers how to use your products and get the most out of them. By showing a real use of your products or services, users can better understand how they can help them in their daily lives. A good example is the Reels from Zara or Bershka, where they show different clothing combinations to their followers.

Unleash your creativity or that of your team

This format offers many different options to create content with a unique and characteristic touch for your brand. Additionally, short videos allow sharing fun, entertaining content with a more informal touch.

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Follow these 4 tips to create content for your brand

As explained, this Instagram feature allows your brand to create simple videos or more visually attractive ones. Here are four tips to follow:

1. Seek inspiration

Many brands use Instagram Reels in their digital marketing strategies. Look at what your competitors and other brands are doing—not to copy, but to see what works best with your audience and the types of edits, messages, and effects you can use.

2. Plan your content

Having a good plan for what content to upload and how to record it can help make a bigger impact on your audience. This also helps clarify the goals you want to achieve with Reels, contrasting with the more spontaneous and improvised content of Stories.

3. Follow trends and challenges

It’s essential to be aware of the trends and challenges that arise on Reels since they constantly change. Know which audios are most used by Instagram users, as this can help your video gain more traction.

4. Unleash your creativity

Instagram Reels offers a great opportunity to showcase aspects of your brand uniquely and originally. Show your style and brand values in a more relatable way to your followers.

Follow these tips, implement Instagram Reels in your digital marketing strategy, and watch your brand increase its reach and visibility on this social network.

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